/* Saport Studio — редакционный стиль: бумага, типографская краска, один сигнальный цвет */
:root{
  --paper:#f7f5f0;--paper2:#eeebe4;--ink:#111110;--ink2:#46443f;--ink3:#5f5c56;--rule:#111110;--hair:#d9d4c9;
  --sig:#ef3e1d;
  --c-blue:#2d5bff;--c-orange:#ff6a1f;--c-green:#0a9a68;--c-violet:#7347ff;--c-sun:#f2a100;--c-red:#ef3e1d;
  --t-blue:#e9edff;--t-orange:#ffece0;--t-green:#def4ea;--t-violet:#eee8ff;--t-sun:#fff2cf;--t-red:#ffe5de;--w:1280px;--gut:clamp(18px,4vw,48px);
  --serif:"Prata","Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;
  --sans:ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  color-scheme:light
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block}
a{color:inherit;text-decoration-thickness:1px;text-underline-offset:.18em}
p{margin:0 0 1em}
h1,h2,h3{margin:0;font-family:var(--serif);font-weight:400;letter-spacing:-.01em;line-height:1.08;text-wrap:balance;overflow-wrap:break-word}
p,li,dd{text-wrap:pretty}
::selection{background:var(--sig);color:#fff}
:focus-visible{outline:2px solid var(--sig);outline-offset:3px}
.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;z-index:99;background:var(--ink);color:var(--paper);padding:8px 12px}
.wrap{max-width:var(--w);margin:0 auto;padding-inline:var(--gut)}
.sm{font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink3)}
.sig{color:var(--sig)}

/* Шапка */
.hd{border-bottom:1px solid var(--rule);background:var(--paper);position:sticky;top:0;z-index:40}
.hd__in{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;height:64px}
.logo{font-family:var(--serif);font-size:1.55rem;text-decoration:none;letter-spacing:-.01em;line-height:1}
.logo b{font-weight:400;color:var(--sig)}
.nav{display:flex;justify-content:center;gap:clamp(14px,2.4vw,34px)}
.nav a{text-decoration:none;font-size:.95rem}
.nav a:hover,.nav a[aria-current]{text-decoration:underline;text-decoration-color:var(--sig)}
.hd__r{display:flex;align-items:center;gap:18px}
.lang{font-size:.8rem;letter-spacing:.08em;text-decoration:none;color:var(--ink3)}
.lang:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:12px;font:500 1rem/1 var(--sans);text-decoration:none;background:var(--ink);color:var(--paper);padding:16px 22px;border:1px solid var(--ink);transition:background .15s,color .15s}
.btn:hover{background:var(--sig);border-color:var(--sig);color:#fff}
.btn--line{background:transparent;color:var(--ink)}
.btn--line:hover{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.btn--sm{padding:11px 16px;font-size:.92rem}
.burger{display:none;background:none;border:0;font:500 .95rem var(--sans);color:var(--ink);cursor:pointer;padding:8px 0;text-decoration:underline;text-underline-offset:.2em}
.mnav{display:none}
@media (max-width:900px){
  .nav,.hd__r{display:none}.burger{display:block}
  .hd__in{grid-template-columns:1fr auto}
  .mnav{position:fixed;inset:64px 0 0;background:var(--paper);z-index:39;padding:12px var(--gut) 40px;overflow:auto}
  .mnav.op{display:block}
  .mnav a{display:block;font-family:var(--serif);font-size:2rem;text-decoration:none;padding:14px 0;border-bottom:1px solid var(--hair)}
  .mnav .btn{font-family:var(--sans);font-size:1rem;margin-top:24px;padding:16px 22px;border:0;justify-content:center;display:flex}
}

/* Обкладинка */
.cover{padding:clamp(40px,7vw,96px) 0 0}
.cover__top{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;align-items:end}
.cover h1{grid-column:1/-1;font-size:clamp(2.15rem,5.4vw,5.6rem);line-height:1;letter-spacing:-.02em;max-width:24ch}
.cover h1 i{font-style:normal;color:var(--sig)}
.cover__note{grid-column:7/13;font-size:1.05rem;color:var(--ink2);border-left:1px solid var(--rule);padding-left:18px;margin:clamp(22px,3vw,36px) 0 0}
.cover__row{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule);margin-top:clamp(36px,5vw,64px)}
.cover__row>div{padding:20px 20px 24px 0;border-right:1px solid var(--hair);margin-right:20px}
.cover__row>div:last-child{border-right:0;margin-right:0}
.cover__row p{margin:8px 0 0;color:var(--ink2);font-size:.97rem}
.cover__row a{font-weight:500}
@media (max-width:900px){.cover__note{grid-column:1/-1}.cover__note{border-left:0;border-top:1px solid var(--rule);padding:16px 0 0}.cover__row{grid-template-columns:1fr}.cover__row>div{border-right:0;margin-right:0;border-bottom:1px solid var(--hair)}}

/* Розділи */
.sec{padding:clamp(56px,8vw,112px) 0}
.sec--ink{background:var(--ink);color:var(--paper);--ink2:#bdb7aa;--ink3:#8f897d;--hair:#3a3833;--rule:#f1ede4}
.sec--tint{background:var(--paper2)}
.shead{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;align-items:start;border-top:2px solid var(--rule);padding-top:18px;margin-bottom:clamp(30px,4vw,56px)}
.shead .no{grid-column:1/3;font-size:.85rem;letter-spacing:.06em;color:var(--ink3)}
.shead .no b{color:#b02810;font-weight:600}.sec--ink .shead .no b{color:#ff6a4d}
.shead h2{grid-column:3/9;font-size:clamp(1.9rem,3.8vw,3.3rem)}
.shead p{grid-column:9/13;color:var(--ink2);margin:6px 0 0;font-size:1rem}
@media (max-width:900px){.shead .no,.shead h2,.shead p{grid-column:1/-1}}

/* Перелік послуг — як зміст книги */
.toc-list{list-style:none;margin:0;padding:0}
.toc-list a{display:grid;grid-template-columns:2fr 5fr 4fr 1fr;gap:20px;align-items:baseline;padding:22px 0;border-bottom:1px solid var(--hair);text-decoration:none}
.toc-list .k{font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink3)}
.toc-list h3{font-size:clamp(1.5rem,2.8vw,2.3rem)}
.toc-list p{margin:0;color:var(--ink2);font-size:.97rem}
.toc-list .pg{text-align:right;font-family:var(--serif);font-size:1.3rem;color:var(--ink3)}
.toc-list a:hover h3{text-decoration:underline;text-decoration-color:var(--sig);text-decoration-thickness:2px;text-underline-offset:.12em}
.toc-list a:hover .pg{color:var(--sig)}
@media (max-width:760px){.toc-list a{grid-template-columns:1fr auto;gap:6px 16px}.toc-list .k{grid-column:1}.toc-list h3{grid-column:1}.toc-list p{grid-column:1}.toc-list .pg{grid-row:1/4;grid-column:2;align-self:center}}

/* Колонки тексту */
.cols3{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.cols3>div{padding:24px 24px 8px 0;border-right:1px solid var(--hair);margin-right:24px}
.cols3>div:last-child{border-right:0;margin-right:0}
.cols3 h3{font-size:1.55rem;margin-bottom:12px}
.cols3 p{color:var(--ink2)}
.cols4{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule)}
.cols4>div{padding:22px 22px 8px 0;border-right:1px solid var(--hair);margin-right:22px}
.cols4>div:last-child{border-right:0;margin-right:0}
.cols4 .big{font-family:var(--serif);font-size:clamp(3rem,6vw,5rem);line-height:1;color:var(--sig);display:block;margin-bottom:18px}
.cols4 h3{font-size:1.35rem;margin-bottom:10px}
.cols4 p{color:var(--ink2);font-size:.97rem}
@media (max-width:980px){.cols4{grid-template-columns:1fr 1fr}.cols4>div:nth-child(2){border-right:0;margin-right:0}}
@media (max-width:720px){.cols3,.cols4{grid-template-columns:1fr}.cols3>div,.cols4>div{border-right:0;margin-right:0;border-bottom:1px solid var(--hair);padding-bottom:18px}}

/* Роботи */
.work{display:grid;grid-template-columns:5fr 4fr 3fr;gap:24px;padding:28px 0;border-bottom:1px solid var(--hair)}
.work h3{font-size:clamp(1.7rem,3.2vw,2.6rem)}
.work p{color:var(--ink2);margin:0}
.work dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:6px 14px;font-size:.92rem}
.work dt{color:var(--ink3)}
.work dd{margin:0}
@media (max-width:900px){.work{grid-template-columns:1fr;gap:12px}}

/* Питання */
.qa details{border-bottom:1px solid var(--hair)}
.qa summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr auto;gap:20px;padding:20px 0;font-family:var(--serif);font-size:clamp(1.2rem,2vw,1.55rem);line-height:1.25}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";font-family:var(--sans);font-size:1.4rem;color:var(--sig);line-height:1}
.qa details[open] summary::after{content:"–"}
.qa p{color:var(--ink2);max-width:70ch;margin:-4px 0 22px}

/* Заклик */
.call{border-top:2px solid var(--rule);padding-top:clamp(28px,4vw,48px)}
.call h2{font-size:clamp(2.3rem,5.6vw,5.2rem);line-height:1.02;max-width:20ch}
.call h2 i{font-style:normal;color:var(--sig)}
.call__b{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;margin-top:32px;align-items:end}
.call__b p{grid-column:1/7;color:var(--ink2);margin:0}
.call__b .act{grid-column:8/13;display:flex;flex-direction:column;gap:12px;align-items:flex-start}
.call__mail{font-family:var(--serif);font-size:clamp(1.4rem,2.6vw,2rem);text-decoration-color:var(--sig)}
@media (max-width:900px){.call__b p,.call__b .act{grid-column:1/-1}}

/* Внутрішні сторінки */
.ph{padding:clamp(36px,6vw,80px) 0 clamp(28px,4vw,48px)}
.bc{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0 0 28px;padding:0;font-size:.86rem;color:var(--ink3)}
.bc a{text-decoration:none}.bc a:hover{text-decoration:underline}
.bc li+li::before{content:"/";margin-right:8px;color:var(--hair)}
.ph h1{font-size:clamp(2.2rem,5vw,4.6rem);line-height:1.02;max-width:22ch}
.ph__b{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;margin-top:clamp(24px,3vw,40px);border-top:1px solid var(--rule);padding-top:20px}
.ph__b .lead{grid-column:1/8;font-size:clamp(1.08rem,1.6vw,1.3rem);color:var(--ink2);margin:0}
.ph__b .act{grid-column:9/13;display:flex;flex-wrap:wrap;gap:10px;align-items:flex-start}
@media (max-width:900px){.ph__b .lead,.ph__b .act{grid-column:1/-1}}
.art{display:grid;grid-template-columns:repeat(12,1fr);gap:20px}
.art__side{grid-column:1/4;font-size:.94rem}
.art__body{grid-column:5/13}
@media (max-width:980px){.art__side,.art__body{grid-column:1/-1}}
.side-box{border-top:1px solid var(--rule);padding:14px 0 22px}
.side-box a{display:block;text-decoration:none;padding:6px 0;color:var(--ink2)}
.side-box a:hover{color:var(--ink);text-decoration:underline}
.prose{font-size:1.08rem;line-height:1.75;max-width:68ch}
.prose h2{font-size:clamp(1.7rem,3vw,2.4rem);margin:1.8em 0 .6em}
.prose h2:first-child{margin-top:0}
.prose h3{font-size:1.4rem;margin:1.6em 0 .5em}
.prose ul,.prose ol{padding-left:1.2em}
.prose li{margin:.4em 0}
.prose li::marker{color:var(--sig)}
.prose a{text-decoration-color:var(--sig)}
.prose strong{font-weight:600}
.prose .tbl{overflow-x:auto;margin:1.2em 0 1.8em}
.prose table{width:100%;border-collapse:collapse;font-size:.97rem}
.prose th,.prose td{text-align:left;padding:11px 12px 11px 0;border-bottom:1px solid var(--hair);vertical-align:top}
.prose th{font-weight:500;font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink3);border-bottom:1px solid var(--rule)}
.inc{list-style:none;margin:0;padding:0;columns:2;column-gap:40px;border-top:1px solid var(--rule)}
.inc li{break-inside:avoid;padding:14px 0 14px 28px;border-bottom:1px solid var(--hair);position:relative}
.inc li::before{content:counter(list-item,decimal-leading-zero);position:absolute;left:0;top:16px;font-size:.78rem;color:#b02810}
@media (max-width:720px){.inc{columns:1}}
.posts{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.posts a{display:flex;flex-direction:column;gap:10px;padding:22px 22px 26px 0;margin-right:22px;border-right:1px solid var(--hair);text-decoration:none}
.posts a:nth-child(3n){border-right:0;margin-right:0}
.posts h3{font-size:1.45rem;line-height:1.2}
.posts p{color:var(--ink2);font-size:.95rem;margin:0}
.posts a:hover h3{text-decoration:underline;text-decoration-color:var(--sig)}
.posts--all a{border-bottom:1px solid var(--hair)}
@media (max-width:900px){.posts{grid-template-columns:1fr}.posts a{border-right:0;margin-right:0;border-bottom:1px solid var(--hair)}}
.meta{display:flex;flex-wrap:wrap;gap:6px 18px;font-size:.88rem;color:var(--ink3);margin-top:18px}

/* Підвал */
.ft{background:var(--ink);color:#d8d2c5;padding:56px 0 28px;margin-top:clamp(56px,8vw,110px);overflow:hidden}
.ft__g{display:grid;grid-template-columns:4fr 3fr 3fr 2fr;gap:28px}
.ft .fh{font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:#8f897d;margin:0 0 14px}
.ft ul{list-style:none;margin:0;padding:0}
.ft li{margin:7px 0}
.ft a{text-decoration:none}.ft a:hover{color:#fff;text-decoration:underline;text-decoration-color:var(--sig)}
.ft__word{font-family:var(--serif);font-size:clamp(5rem,21vw,19rem);line-height:.8;color:#f1ede4;margin:56px 0 0;letter-spacing:-.03em}
.ft__word b{font-weight:400;color:var(--sig)}
.ft__b{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px;border-top:1px solid #3a3833;margin-top:28px;padding-top:18px;font-size:.86rem;color:#8f897d}
@media (max-width:900px){.ft__g{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.ft__g{grid-template-columns:1fr}}

/* Інструменти і форми */
.fld{display:block;margin:0 0 18px}
.fld span{display:block;font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink3);margin-bottom:6px}
.fld input,.fld textarea,.out{width:100%;font:1.05rem/1.4 var(--sans);color:var(--ink);background:transparent;border:0;border-bottom:1px solid var(--rule);padding:10px 0;border-radius:0;outline:0}
.fld textarea{min-height:110px;resize:vertical;border:1px solid var(--rule);padding:12px}
.fld input:focus,.fld textarea:focus{border-color:var(--sig);box-shadow:0 1px 0 var(--sig)}
.out{font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;font-size:.92rem;border:1px solid var(--rule);padding:14px;background:#faf8f3;min-height:52px;word-break:break-all}
textarea.out{min-height:200px;white-space:pre-wrap;word-break:normal}
.g2f{display:grid;grid-template-columns:1fr 1fr;gap:0 28px}
.g3f{display:grid;grid-template-columns:repeat(3,1fr);gap:0 28px}
@media (max-width:720px){.g2f,.g3f{grid-template-columns:1fr}}
.tool{display:grid;grid-template-columns:7fr 5fr;gap:clamp(24px,4vw,56px);align-items:start}
@media (max-width:960px){.tool{grid-template-columns:1fr}}
.tool__panel{border-top:2px solid var(--rule);padding-top:18px}
.chipset{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.chipset button,.chk{font:500 .9rem var(--sans);background:transparent;color:var(--ink);border:1px solid var(--rule);padding:8px 12px;cursor:pointer}
.chipset button:hover{background:var(--ink);color:var(--paper)}
.opts{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 20px;border:0;padding:0}
.opts legend{font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink3);margin-bottom:8px;padding:0}
.opts label{position:relative}
.opts input{position:absolute;opacity:0;inset:0;cursor:pointer}
.opts span{display:inline-block;font-size:.93rem;border:1px solid var(--rule);padding:8px 12px}
.opts input:checked+span{background:var(--ink);color:var(--paper)}
.opts input:focus-visible+span{outline:2px solid var(--sig);outline-offset:2px}
.kv{border-top:1px solid var(--rule)}
.kv div{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--hair)}
.kv dt{color:var(--ink2)}
.kv dd{margin:0;font-family:var(--serif);font-size:1.35rem}
.kv .hl dd{color:var(--sig);font-size:1.8rem}
.kv dd.neg{color:#b02810}
.note{font-size:.9rem;color:var(--ink3);margin-top:14px}
.msg{color:#b02810;font-size:.9rem;min-height:1.3em;margin:4px 0 0}
.check fieldset{border:0;border-top:1px solid var(--rule);margin:0 0 26px;padding:16px 0 0}
.check legend{font-family:var(--serif);font-size:1.45rem;padding:0 0 8px}
.check label{display:grid;grid-template-columns:22px 1fr;gap:12px;align-items:start;padding:10px 0;border-bottom:1px solid var(--hair);cursor:pointer}
.check input{width:18px;height:18px;margin-top:3px;accent-color:var(--ink)}
.meter{height:6px;background:var(--hair);margin:10px 0 6px}.meter i{display:block;height:100%;width:0;background:var(--sig);transition:width .3s}
.score{font-family:var(--serif);font-size:clamp(3rem,6vw,4.5rem);line-height:1}
.sticky{position:sticky;top:84px}
.tools-list a{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,5fr) auto;gap:20px;align-items:baseline;padding:24px 0;border-bottom:1px solid var(--hair);text-decoration:none}
.tools-list h3{font-size:clamp(1.4rem,2.4vw,2rem)}
.tools-list p{margin:0;color:var(--ink2)}
.tools-list .go{font-size:.9rem;text-decoration:underline;text-decoration-color:var(--sig)}
.tools-list a:hover h3{text-decoration:underline;text-decoration-color:var(--sig)}
@media (max-width:760px){.tools-list a{grid-template-columns:1fr}}
.models{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.models>div{padding:24px 24px 18px 0;border-right:1px solid var(--hair);margin-right:24px}
.models>div:last-child{border-right:0;margin-right:0}
.models h3{font-size:1.6rem;margin:8px 0 10px}
.models p{color:var(--ink2)}
.models ul{list-style:none;margin:12px 0 0;padding:0;font-size:.95rem}
.models li{padding:7px 0;border-top:1px solid var(--hair)}
@media (max-width:860px){.models{grid-template-columns:1fr}.models>div{border-right:0;margin-right:0;border-bottom:1px solid var(--hair)}}
.geo{display:flex;flex-wrap:wrap;gap:8px 22px;font-family:var(--serif);font-size:clamp(1.3rem,2.4vw,1.9rem);margin-top:6px}
.geo span::after{content:"·";color:var(--sig);margin-left:22px}
.geo span:last-child::after{content:""}

/* Моушен: лише transform/opacity; без JS (немає .js) усе видно одразу */
:root{--ease-out:cubic-bezier(.23,1,.32,1);--ease-io:cubic-bezier(.77,0,.175,1)}
@keyframes rise{from{opacity:0;transform:translateY(28px)}to{opacity:1;transform:none}}
@keyframes draw{from{transform:scaleX(0)}to{transform:scaleX(1)}}
/* Кінетичний заголовок: кожне слово виїжджає з-під маски (слова розмічає build.py) */
.kw{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.14em;margin-bottom:-.14em}
.kw>span{display:inline-block}
.js .kw>span{animation:kw 1s var(--ease-out) calc(var(--i)*55ms + .05s) both}
@keyframes kw{from{transform:translateY(110%) rotate(4deg)}}
.js .cover__note,.js .ph__b .lead{animation:rise .8s var(--ease-out) .12s both}
.js .ph__b .act,.js .bc{animation:rise .7s var(--ease-out) .2s both}
.js .cover__row,.js .ph__b{position:relative;border-top-color:transparent}
.js .cover__row::before,.js .ph__b::before{content:"";position:absolute;left:0;right:0;top:-1px;height:1px;background:var(--rule);transform-origin:0 50%;animation:draw 1s var(--ease-io) .15s both}
.js .cover__row>div{animation:rise .7s var(--ease-out) both}
.js .cover__row>div:nth-child(1){animation-delay:.35s}.js .cover__row>div:nth-child(2){animation-delay:.43s}.js .cover__row>div:nth-child(3){animation-delay:.51s}
/* Розділи при прокрутці: лінійка малюється, далі заголовок і рядки по черзі */
.js .shead{position:relative;border-top-color:transparent}
.js .shead::before{content:"";position:absolute;left:0;right:0;top:-2px;height:2px;background:var(--rule);transform:scaleX(0);transform-origin:0 50%;transition:transform 1s var(--ease-io)}
.js .shead>*{opacity:0;transform:translateY(18px);transition:opacity .7s var(--ease-out),transform .7s var(--ease-out)}
.js .shead>:nth-child(2){transition-delay:.1s}.js .shead>:nth-child(3){transition-delay:.2s}
.js .shead.in::before{transform:scaleX(1)}
.js .shead.in>*{opacity:1;transform:none}
.js .rv{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease-out),transform .7s var(--ease-out)}
.js .rv.in{opacity:1;transform:none}
.ft__word{padding:.16em 0 .12em;margin-top:calc(56px - .16em);margin-bottom:-.12em;overflow:hidden}
.ft__word span,.ft__word b{display:inline-block}
.js .ft__word span{transform:translateY(1.15em);transition:transform 1.1s var(--ease-out);transition-delay:calc(var(--i)*60ms)}
.js .ft__word b{transform:translateY(-1.3em);opacity:0}
.js .ft__word.in span{transform:none}
.js .ft__word.in b{animation:drop 1s var(--ease-out) .55s both}
@keyframes drop{0%{transform:translateY(-1.3em);opacity:0}45%{transform:translateY(0);opacity:1}62%{transform:translateY(-.12em)}78%{transform:translateY(0)}88%{transform:translateY(-.03em)}100%{transform:none;opacity:1}}
/* Прогрес читання під шапкою (CSS scroll-driven, без JS) */
@supports (animation-timeline:scroll()){
  body:has(.art__body) .hd::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:2px;background:var(--sig);transform-origin:0 50%;animation:draw linear both;animation-timeline:scroll(root)}
}
/* Мобільне меню */
@keyframes menu{from{opacity:0;transform:translateY(-8px)}}
.mnav.op{animation:menu .22s var(--ease-out)}
/* Натискання і наведення */
.btn{transition:background .15s,color .15s,border-color .15s,transform .12s var(--ease-out)}
.btn:active{transform:scale(.97)}
.toc-list h3,.tools-list h3,.toc-list .pg,.posts h3{transition:transform .25s var(--ease-out),color .15s}
@media (hover:hover) and (pointer:fine){
  .toc-list a:hover h3,.tools-list a:hover h3{transform:translateX(10px)}
  .toc-list a:hover .pg{transform:translateX(-6px)}
  .posts a:hover h3{transform:translateY(-3px)}
  .nav a{text-decoration:none;background:linear-gradient(var(--sig),var(--sig)) 0 100%/0 1px no-repeat;padding-bottom:2px;transition:background-size .3s var(--ease-out)}
  .nav a:hover,.nav a[aria-current]{text-decoration:none;background-size:100% 1px}
}
@media (prefers-reduced-motion:reduce){
  .js .kw>span{animation:fade .4s ease both}
  .js .ft__word b{animation:none;transform:none;opacity:1}
  .js .cover__note,.js .ph__b .lead,.js .ph__b .act,.js .bc,.js .cover__row>div{animation:fade .3s ease both}
  .js .cover__row::before,.js .ph__b::before{animation:none}
  .js .shead::before{transform:none;transition:none}
  .js .shead>*,.js .rv{transform:none;transition:opacity .3s ease}
  .js .ft__word span{transform:none;transition:none}
  .mo-float{display:none}
  .toc-list a:hover h3,.tools-list a:hover h3,.toc-list a:hover .pg,.posts a:hover h3,.btn:active{transform:none}
  body:has(.art__body) .hd::after{display:none}
  .mnav.op{animation:fade .2s ease}
}
@keyframes fade{from{opacity:0}to{opacity:1}}

/* ===== Моушен-ілюстрації (сцени з motion.py) ===== */
.mo-fig{margin:0}
.mo{position:relative;aspect-ratio:4/3;background:var(--paper);border:1px solid var(--rule);overflow:hidden}
.mo-fig figcaption{display:flex;justify-content:space-between;gap:16px;margin-top:10px;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink3)}
.mo-fig figcaption b{color:#b02810;font-weight:600}
.mo-svg{display:block;width:100%;height:100%;fill:none;stroke:var(--ink);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.mo-svg *{transform-box:fill-box;transform-origin:50% 50%}
.mo-svg .f{fill:var(--paper)}.mo-svg .fi{fill:var(--ink);stroke:none}.mo-svg .r{fill:var(--sig);stroke:none}
.mo-svg .h{stroke:var(--hair)}.mo-svg .p2s{fill:var(--paper2);stroke:none}
.mo-svg .mo-t{font:500 13px var(--sans);fill:var(--ink3);stroke:none}
.mo-svg .x{transform-origin:0 50%}.mo-svg .ys{transform-origin:50% 100%}.mo-svg .dr{stroke-dasharray:1}
/* статичний кадр (reduced motion, без JS): готова композиція */
.web-cur{transform:translate(80px,162px)}.web-ring,.cart-fly,.phone-push,.pen-guide,.seo-arrow,.tg-ring,.smm-h,.ads-cur,.crm-cur{opacity:0}
.cart-cur{transform:translate(178px,211px)}.cart-lift{transform:translateY(-6px)}
.crm-card{transform:translate(248px,0)}.crm-ok{stroke-dasharray:1}
.seo-us{transform:translateY(-176px)}.seo-r{transform:translateY(44px)}
@media (prefers-reduced-motion:no-preference){
  .js .mo .a,.js .mo [class*="-"]{animation-duration:7s;animation-iteration-count:infinite;animation-fill-mode:both;animation-timing-function:var(--ease-out);animation-delay:var(--d,0s)}
  .js .mo:not(.run) *{animation-play-state:paused!important}
  .js .mo .up{animation-name:mo-up}.js .mo .x,.js .mo .ys{animation-name:mo-x}.js .mo .ys{animation-name:mo-ys}
  .js .mo .pop{animation-name:mo-pop}.js .mo .dr{animation-name:mo-dr;animation-timing-function:var(--ease-io)}.js .mo .fade{animation-name:mo-fade}
  .js .web-cur{animation-name:web-cur;animation-timing-function:var(--ease-io)}.js .web-btn{animation-name:web-btn}.js .web-ring{animation-name:ring}
  .js .cart-cur{animation-name:cart-cur;animation-timing-function:var(--ease-io)}.js .cart-lift{animation-name:cart-lift}.js .cart-fly{animation-name:cart-fly;animation-timing-function:linear}
  .js .cart-ico{animation-name:bump}.js .cart-badge{animation-name:cart-badge}
  .js .phone-strip{animation-name:phone-strip;animation-timing-function:var(--ease-io)}.js .phone-dot{animation-name:phone-dot;animation-timing-function:var(--ease-io)}.js .phone-push{animation-name:phone-push}
  .js .crm-card{animation-name:crm-card;animation-timing-function:var(--ease-io)}.js .crm-cur{animation-name:crm-cur;animation-timing-function:var(--ease-io)}.js .crm-ok{animation-name:crm-ok}
  .js .pen-guide{animation-name:pen-guide}.js .pen-guide2{animation-delay:.35s}
  .js .seo-type,.js .ads-type{animation-name:mo-x;animation-timing-function:steps(12,end);transform-origin:0 50%}
  .js .ads-caret{animation-name:ads-caret;animation-timing-function:steps(12,end)}.js .ads-cur{animation-name:ads-cur;animation-timing-function:var(--ease-io)}
  .js .seo-us{animation-name:seo-us;animation-timing-function:var(--ease-io)}.js .seo-arrow{animation-name:seo-arrow}
  .js .seo-r3{animation-name:seo-r3}.js .seo-r2{animation-name:seo-r2}.js .seo-r1{animation-name:seo-r1}.js .seo-r0{animation-name:seo-r0}
  .js .seo-r{animation-timing-function:var(--ease-io)}
  .js .tg-ring{animation-name:tg-ring;animation-duration:3.6s}.js .tg-cross{animation-name:tg-cross;animation-timing-function:var(--ease-io)}
  .js .smm-feed{animation-name:smm-feed;animation-duration:3.5s;animation-timing-function:var(--ease-io)}
  .js .smm-big{animation-name:smm-big;animation-duration:3.5s}.js .smm-h{animation-name:smm-h;animation-duration:2.2s}
  .js .ch-tip{animation-name:ch-tip}
}
@keyframes mo-up{0%{opacity:0;transform:translateY(12px)}9%,86%{opacity:1;transform:none}93%,100%{opacity:0;transform:none}}
@keyframes mo-x{0%{opacity:1;transform:scaleX(0)}11%,86%{opacity:1;transform:none}93%,100%{opacity:0;transform:none}}
@keyframes mo-ys{0%{opacity:1;transform:scaleY(0)}11%,86%{opacity:1;transform:none}93%,100%{opacity:0;transform:none}}
@keyframes mo-pop{0%{opacity:0;transform:scale(.6)}6%{opacity:1;transform:scale(1.05)}11%,86%{opacity:1;transform:none}93%,100%{opacity:0;transform:none}}
@keyframes mo-dr{0%{opacity:1;stroke-dashoffset:1}24%,86%{opacity:1;stroke-dashoffset:0}93%,100%{opacity:0;stroke-dashoffset:0}}
@keyframes mo-fade{0%{opacity:0}14%,86%{opacity:1}93%,100%{opacity:0}}
@keyframes ring{0%,47%{opacity:0;transform:scale(.4)}49%{opacity:1}64%,100%{opacity:0;transform:scale(2.6)}}
@keyframes bump{0%,57%{transform:none}61%{transform:scale(1.18)}67%,100%{transform:none}}
@keyframes web-cur{0%,30%{opacity:0;transform:translate(330px,280px)}34%{opacity:1;transform:translate(318px,258px)}46%{transform:translate(80px,162px)}48%{transform:translate(80px,162px) scale(.86)}51%,86%{opacity:1;transform:translate(80px,162px)}93%,100%{opacity:0;transform:translate(80px,162px)}}
@keyframes web-btn{0%,46%{transform:none}48%{transform:scale(.92)}53%,100%{transform:none}}
@keyframes cart-cur{0%,20%{opacity:0;transform:translate(360px,285px)}24%{opacity:1;transform:translate(345px,268px)}38%{transform:translate(178px,211px)}41%{transform:translate(178px,211px) scale(.86)}44%,86%{opacity:1;transform:translate(178px,211px)}93%,100%{opacity:0;transform:translate(178px,211px)}}
@keyframes cart-lift{0%,28%{transform:none}36%,86%{transform:translateY(-6px)}93%,100%{transform:none}}
@keyframes cart-fly{0%,41%{opacity:0;transform:translate(178px,209px)}43%{opacity:1;transform:translate(178px,209px)}49%{transform:translate(225px,120px) scale(.9)}54%{transform:translate(290px,62px) scale(.75)}58%{opacity:1;transform:translate(348px,34px) scale(.5)}60%,100%{opacity:0;transform:translate(348px,34px) scale(.5)}}
@keyframes cart-badge{0%,58%{opacity:0;transform:scale(.3)}62%{opacity:1;transform:scale(1.2)}67%,86%{opacity:1;transform:none}93%,100%{opacity:0}}
@keyframes phone-strip{0%,18%{transform:none}25%,43%{transform:translateX(-104px)}50%,68%{transform:translateX(-208px)}75%,100%{transform:translateX(-312px)}}
@keyframes phone-dot{0%,18%{transform:none}25%,43%{transform:translateX(12px)}50%,68%{transform:translateX(24px)}75%,100%{transform:none}}
@keyframes phone-push{0%,52%{opacity:0;transform:translateY(-40px)}57%,68%{opacity:1;transform:none}73%,100%{opacity:0;transform:translateY(-40px)}}
@keyframes crm-card{0%{opacity:0;transform:none}4%,14%{opacity:1;transform:none}20%{transform:translateY(-5px) rotate(-3deg)}34%{transform:translate(124px,-5px) rotate(-3deg)}39%,50%{transform:translate(124px,0)}56%{transform:translate(124px,-5px) rotate(-3deg)}70%{transform:translate(248px,-5px) rotate(-3deg)}75%,90%{opacity:1;transform:translate(248px,0)}96%,100%{opacity:0;transform:translate(248px,0)}}
@keyframes crm-cur{0%,9%{opacity:0;transform:translate(110px,250px)}14%{opacity:1;transform:translate(96px,206px)}20%{transform:translate(96px,201px)}34%{transform:translate(220px,201px)}39%,50%{transform:translate(220px,206px)}56%{transform:translate(220px,201px)}70%{transform:translate(344px,201px)}75%,80%{opacity:1;transform:translate(344px,206px)}87%,100%{opacity:0;transform:translate(362px,240px)}}
@keyframes crm-ok{0%,74%{stroke-dashoffset:1}80%,100%{stroke-dashoffset:0}}
@keyframes pen-guide{0%,34%{opacity:0}38%,50%{opacity:1}56%,100%{opacity:0}}
@keyframes ads-caret{0%{transform:translateX(-172px)}11%,100%{transform:none}}
@keyframes ads-cur{0%,14%{opacity:0;transform:translate(360px,200px)}18%{opacity:1;transform:translate(340px,180px)}27%{transform:translate(150px,86px)}29%{transform:translate(150px,86px) scale(.86)}32%{opacity:1;transform:translate(150px,86px)}38%,100%{opacity:0;transform:translate(160px,96px)}}
@keyframes seo-us{0%{opacity:0;transform:none}4%,20%{opacity:1;transform:none}28%,38%{transform:translateY(-44px)}46%,56%{transform:translateY(-88px)}64%,72%{transform:translateY(-132px)}80%,90%{opacity:1;transform:translateY(-176px)}96%,100%{opacity:0;transform:translateY(-176px)}}
@keyframes seo-arrow{0%,16%{opacity:0;transform:translateY(8px)}22%,80%{opacity:1;transform:none}88%,100%{opacity:0;transform:none}}
@keyframes seo-r3{0%{opacity:0;transform:none}4%,20%{opacity:1;transform:none}28%,90%{opacity:1;transform:translateY(44px)}96%,100%{opacity:0;transform:translateY(44px)}}
@keyframes seo-r2{0%{opacity:0;transform:none}4%,38%{opacity:1;transform:none}46%,90%{opacity:1;transform:translateY(44px)}96%,100%{opacity:0;transform:translateY(44px)}}
@keyframes seo-r1{0%{opacity:0;transform:none}4%,56%{opacity:1;transform:none}64%,90%{opacity:1;transform:translateY(44px)}96%,100%{opacity:0;transform:translateY(44px)}}
@keyframes seo-r0{0%{opacity:0;transform:none}4%,72%{opacity:1;transform:none}80%,90%{opacity:1;transform:translateY(44px)}96%,100%{opacity:0;transform:translateY(44px)}}
@keyframes tg-ring{0%{opacity:0;transform:scale(.12)}15%{opacity:.9}100%{opacity:0;transform:scale(1)}}
@keyframes tg-cross{0%,10%{transform:translate(-90px,-60px)}30%,40%{transform:translate(60px,40px)}60%,100%{transform:none}}
@keyframes smm-feed{0%,30%{transform:none}70%,100%{transform:translateY(-146px)}}
@keyframes smm-big{0%,72%{opacity:0;transform:scale(.3)}80%{opacity:1;transform:scale(1.15)}86%{transform:none}94%{opacity:1}100%{opacity:0;transform:scale(1.08)}}
@keyframes smm-h{0%{opacity:0;transform:none}15%{opacity:1}100%{opacity:0;transform:translate(var(--x),-110px) scale(.7)}}
@keyframes ch-tip{0%,52%{opacity:0;transform:translateY(8px)}60%,86%{opacity:1;transform:none}93%,100%{opacity:0;transform:none}}

/* Шоурил: сцени по черзі + зміст справа */
.reel{position:relative}
.reel .mo-fig{position:absolute;inset:0 0 auto;opacity:0;visibility:hidden;transition:opacity .5s var(--ease-out),visibility 0s .5s}
.reel .mo-fig:first-child{position:relative}
.reel .mo-fig.on{opacity:1;visibility:visible;transition:opacity .5s var(--ease-out)}
.no-js-reel .mo-fig:first-child{opacity:1;visibility:visible}
.reel-idx{list-style:none;margin:22px 0 0;padding:0;border-top:1px solid var(--rule);columns:2;column-gap:24px}
.reel-idx li{break-inside:avoid}
.reel-idx button{all:unset;cursor:pointer;display:grid;grid-template-columns:2.2em 1fr;width:100%;box-sizing:border-box;padding:9px 0;border-bottom:1px solid var(--hair);font-size:.95rem;color:var(--ink2);position:relative;transition:color .2s}
.reel-idx button span{color:var(--ink3);font-size:.8rem;padding-top:.15em}
.reel-idx button:focus-visible{outline:2px solid var(--sig);outline-offset:2px}
.reel-idx button.on{color:var(--ink)}
.reel-idx button.on span{color:#b02810}
.reel-idx button i{position:absolute;left:0;right:0;bottom:-1px;height:2px;background:var(--sig);transform:scaleX(0);transform-origin:0 50%}
.reel-idx button.on i{animation:prog 7s linear both}
.reel-idx.paused button.on i{animation-play-state:paused}
@keyframes prog{from{transform:scaleX(0)}to{transform:none}}
@media (hover:hover) and (pointer:fine){.reel-idx button:hover{color:var(--ink)}}
/* Обкладинка з шоурилом */
.cover__stage{grid-column:1/8;margin-top:clamp(26px,3.4vw,44px)}
.cover__side{grid-column:8/13;margin-top:clamp(26px,3.4vw,44px)}
.cover__side .cover__note{margin:0}
@media (max-width:900px){.cover__stage,.cover__side{grid-column:1/-1}.cover__side{margin-top:24px}}
@media (max-width:520px){.reel-idx{columns:1}}
/* Шапка послуги з ілюстрацією */
.ph__b--fig{grid-template-rows:auto 1fr}
.ph__b--fig .lead,.ph__b--fig .act{grid-column:1/7}
.ph__b--fig .act{grid-row:2;align-self:start;margin-top:22px}
.ph__b--fig .mo-fig,.ph__b--fig .reel{grid-column:8/13;grid-row:1/3}
@media (max-width:900px){.ph__b--fig .lead,.ph__b--fig .act,.ph__b--fig .mo-fig,.ph__b--fig .reel{grid-column:1/-1;grid-row:auto}.ph__b--fig .mo-fig,.ph__b--fig .reel{margin-top:12px}}
/* Прев'ю сцени за курсором у списках послуг */
.mo-float{position:fixed;left:0;top:0;width:300px;margin:-112px 0 0 -150px;z-index:30;pointer-events:none;opacity:0;scale:.92;transition:opacity .22s var(--ease-out),scale .22s var(--ease-out)}
.mo-float.on{opacity:1;scale:1}
.mo-float .mo{box-shadow:0 18px 40px -20px rgba(21,20,19,.45)}
@media (prefers-reduced-motion:reduce){.reel .mo-fig{transition:none}.reel-idx button.on i{animation:none;transform:none}}

/* ===== Головна-історія: блок за блоком ===== */
.sec--tight{padding:clamp(44px,6vw,84px) 0}
.bh{max-width:940px;margin-bottom:clamp(32px,5vw,68px)}
.bh--c{text-align:center;margin-inline:auto}
.bh__e{font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:#b02810;margin:0 0 14px}
.bh__e:empty{display:none}
.bh h2{font-size:clamp(2.1rem,5vw,4.6rem);line-height:1.02;letter-spacing:-.02em}
.bh h2 i,.hero h1 i{font-style:normal;color:var(--sig)}
.bh__t{color:var(--ink2);font-size:clamp(1.02rem,1.4vw,1.2rem);margin:18px 0 0;max-width:48ch}
.bh--c .bh__t{margin-inline:auto}
/* 1. Обкладинка */
.hero{padding:clamp(44px,8vw,116px) 0 clamp(36px,5vw,72px);text-align:center}
.hero__e{font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink3);margin:0}
.hero h1{font-size:clamp(2.7rem,8.4vw,8.4rem);line-height:.96;letter-spacing:-.035em;max-width:13ch;margin:20px auto 0}
.hero__b{max-width:640px;margin:clamp(22px,3vw,34px) auto 0}
.hero__sub{font-size:clamp(1.05rem,1.5vw,1.24rem);color:var(--ink2);margin:0}
.hero .act{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:28px}
.jr{margin-top:clamp(44px,6vw,84px)}
.jr-svg g[transform]{transform-box:view-box;transform-origin:0 0}
.jr-svg{height:auto}.jr-m{display:none}
@media (max-width:700px){.jr-d{display:none}.jr-m{display:block}}
.jr-svg .jr-l{font:500 15px var(--sans);fill:var(--ink);stroke:none}.jr-m .jr-l{font-size:13px}
.jr-svg .jr-n{fill:#b02810}
.jr-st{fill:var(--sig);stroke:var(--ink)}
.jr-line{stroke-dashoffset:0}
.jr-d .jr-dot{transform:translate(1080px,262px)}.jr-m .jr-dot{transform:translate(95px,396px)}
@media (prefers-reduced-motion:no-preference){
  .js .jr-svg *{animation-duration:10s;animation-iteration-count:infinite;animation-timing-function:linear;animation-fill-mode:both}
  .js .jr:not(.run) *{animation-play-state:paused!important}
  .js .jr-d .jr-dot{animation-name:jrd-dot}.js .jr-m .jr-dot{animation-name:jrm-dot}
  .js .jr-d .jr-line{animation-name:jrd-line}.js .jr-m .jr-line{animation-name:jrm-line}
  .js .jr-f0{animation-name:jr-f0}.js .jr-f1{animation-name:jr-f1}.js .jr-f2{animation-name:jr-f2}.js .jr-f3{animation-name:jr-f3}
  .js .jr-st0{animation-name:jr-st0}.js .jr-st1{animation-name:jr-st1}.js .jr-st2{animation-name:jr-st2}.js .jr-st3{animation-name:jr-st3}
  .js .jr-k{animation-timing-function:var(--ease-out)}
  .js .jr-k0{animation-name:jr-k0}.js .jr-k1{animation-name:jr-k1}.js .jr-k2{animation-name:jr-k2}.js .jr-k3{animation-name:jr-k3}
  .js .hero__e{animation:rise .7s var(--ease-out) both}
  .js .hero__b{animation:rise .8s var(--ease-out) .35s both}
  .js .jr{animation:rise 1s var(--ease-out) .55s both}
}
/* 2. Теза, що проявляється слово за словом під час прокрутки */
.say{padding:clamp(72px,12vw,190px) 0}
.say__p{font-family:var(--serif);font-size:clamp(1.75rem,4.3vw,3.7rem);line-height:1.16;letter-spacing:-.015em;margin:0;text-wrap:pretty}
.say__p .em{color:var(--sig)}
.scr .say__p.live span{opacity:.14;transition:opacity .35s ease}
.scr .say__p.live span.on{opacity:1}
/* 3. Шлях клієнта: глави і сцена, що тримається поруч */
.story{padding:clamp(20px,4vw,60px) 0 clamp(60px,8vw,120px)}
.story__stage{display:none}
.ch{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;align-items:center;padding:clamp(32px,5vw,64px) 0;border-top:1px solid var(--hair)}
.ch__t{grid-column:1/6}.ch .mo-fig{grid-column:7/13}
.ch__n{font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink3);margin:0}
.ch__n b{color:#b02810;font-weight:600}
.ch h3{font-size:clamp(2.1rem,4.2vw,3.8rem);line-height:1;letter-spacing:-.02em;margin:12px 0 18px}
.ch__t>p:not(.ch__n){color:var(--ink2);font-size:clamp(1.02rem,1.3vw,1.14rem);max-width:40ch}
.ch__l{display:flex;flex-direction:column;align-items:flex-start;gap:8px;margin-top:22px}
.ch__l a{display:inline-flex;gap:10px;font-weight:500;text-decoration:none;border-bottom:1px solid var(--sig);padding-bottom:2px}
.ch__l a span{color:var(--sig);transition:transform .2s var(--ease-out)}
@media (hover:hover) and (pointer:fine){.ch__l a:hover span{transform:translateX(4px)}}
@media (max-width:900px){.ch__t,.ch .mo-fig{grid-column:1/-1}}
.story--pin .story__g{display:grid;grid-template-columns:repeat(12,1fr);gap:20px}
.story--pin .story__list{grid-column:1/6}
.story--pin .story__stage{display:block;grid-column:7/13;grid-row:1;position:sticky;top:max(88px,calc(50vh - 230px));align-self:start}
.story--pin .ch{display:flex;align-items:center;min-height:78vh;padding:0;border:0}
.story--pin .ch:first-child{min-height:62vh;align-items:flex-start;padding-top:min(8vh,60px)}
.story--pin .ch:last-child{min-height:70vh}
.scr .story--pin .ch__t{opacity:.22;transform:translateY(10px);transition:opacity .5s var(--ease-out),transform .6s var(--ease-out)}
.scr .story--pin .ch.on .ch__t{opacity:1;transform:none}
.story__stage .mo-fig{position:absolute;inset:0 0 auto;opacity:0;transform:translateY(18px) scale(.97);transition:opacity .5s var(--ease-out),transform .7s var(--ease-out);visibility:hidden}
.story__stage .mo-fig:first-child{position:relative}
.story__stage .mo-fig.on{opacity:1;transform:none;visibility:visible}
.story__bar{display:flex;align-items:center;gap:14px;margin-top:18px;font-size:.8rem;letter-spacing:.08em;color:var(--ink3)}
.story__bar b{color:#b02810;font-weight:600}
.story__bar span:nth-child(2){flex:1;height:2px;background:var(--hair);position:relative;overflow:hidden}
.story__bar i{position:absolute;inset:0;background:var(--sig);transform-origin:0 50%;transform:scaleX(0)}
/* 4. Цифри */
.nums{background:var(--ink);color:var(--paper);padding:clamp(72px,10vw,150px) 0;--ink2:#bdb7aa;--ink3:#8f897d;--hair:#3a3833;--rule:#f1ede4}
.nums .bh h2 i{color:#ff6a4d}
.nums__g{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--hair)}
.nums__g>div{padding:30px 22px 0 0;margin-right:22px;border-right:1px solid var(--hair)}
.nums__g>div:last-child{border-right:0;margin-right:0}
.num{font-family:var(--serif);font-size:clamp(2.8rem,5vw,5.2rem);line-height:1;letter-spacing:-.02em;margin:0 0 16px;white-space:nowrap}
.nums__g p:last-child{color:var(--ink2);font-size:.98rem;margin:0;max-width:26ch}
@media (max-width:900px){.nums__g{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:34px}.nums__g>div:nth-child(2){border-right:0;margin-right:0}}
@media (max-width:480px){.nums__g{grid-template-columns:1fr}.nums__g>div{border-right:0;margin-right:0;padding-top:24px}}
/* 5. Роботи: картки накладаються одна на одну під час прокрутки */
.case{position:sticky;top:calc(92px + var(--k)*16px);display:grid;grid-template-columns:7fr 5fr;gap:clamp(24px,4vw,56px);align-items:center;
  background:var(--paper);border:1px solid var(--rule);padding:clamp(24px,4vw,48px);margin-bottom:clamp(40px,9vh,96px);box-shadow:0 26px 50px -38px rgba(21,20,19,.4)}
.case:last-child{margin-bottom:0}
.case:nth-child(2){background:#ebe5d8}.case:nth-child(3){background:var(--paper2)}
.case h3{font-size:clamp(2.4rem,5.4vw,5rem);line-height:.98;letter-spacing:-.025em;margin:14px 0 20px}
.case p{color:var(--ink2);margin:0;max-width:52ch}
.case dl{margin:24px 0 0;display:grid;grid-template-columns:auto 1fr;gap:8px 16px;font-size:.92rem;border-top:1px solid var(--hair);padding-top:16px}
.case dt{color:var(--ink3)}.case dd{margin:0}
@media (max-width:900px){.case{grid-template-columns:1fr;position:relative;top:0;margin-bottom:18px}}
/* 6. Принципи */
.manif{border-top:1px solid var(--rule)}
.mf{display:grid;grid-template-columns:1fr 6fr 5fr;gap:20px;align-items:baseline;padding:clamp(22px,3vw,38px) 0;border-bottom:1px solid var(--hair)}
.mf__n{font-family:var(--serif);font-size:1.4rem;color:#b02810}
.mf h3{font-size:clamp(2rem,4.4vw,4rem);line-height:1.02;letter-spacing:-.02em}
.mf p{color:var(--ink2);margin:0}
@media (max-width:820px){.mf{grid-template-columns:1fr;gap:8px}}
/* 7. Порядок роботи: червона лінія тягнеться за прокруткою */
.route{list-style:none;margin:0;padding:36px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative}
.route__line{position:absolute;left:0;right:0;top:10px;height:2px;background:var(--hair)}
.route__line i{display:block;height:100%;background:var(--sig);transform-origin:0 50%}
.route li:not(.route__line){position:relative}
.route__dot{position:absolute;left:0;top:-36px;width:22px;height:22px;border-radius:50%;border:2px solid var(--sig);background:var(--sig);transition:background .3s ease,border-color .3s ease,transform .3s var(--ease-out)}
.route--live .route__dot{background:var(--paper);border-color:var(--ink)}
.route--live .lit .route__dot{background:var(--sig);border-color:var(--sig);transform:scale(1.12)}
.route h3{font-size:clamp(1.5rem,2.4vw,2.1rem);margin:10px 0 10px}
.route p{color:var(--ink2);font-size:.98rem}
@media (max-width:760px){
  .route{grid-template-columns:1fr;padding:0 0 0 42px;gap:30px}
  .route__line{left:10px;right:auto;top:0;bottom:0;width:2px;height:auto}
  .route__line i{height:100%;width:100%;transform-origin:50% 0}
  .route__dot{left:-42px;top:2px}
}
.geo-l{color:var(--ink2);margin:clamp(34px,5vw,56px) 0 10px}
/* 8. Фінал */
.fin{background:#d8361a;color:#fff;padding:clamp(80px,12vw,180px) 0 clamp(60px,8vw,110px)}
.fin h2{font-size:clamp(2.6rem,7.2vw,7.2rem);line-height:.98;letter-spacing:-.03em;max-width:15ch}
.fin h2 i{font-style:normal;color:var(--ink)}
.fin__b{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;margin-top:clamp(30px,4vw,52px);align-items:end}
.fin__b p{grid-column:1/7;margin:0;font-size:1.1rem}
.fin__b .act{grid-column:8/13;display:flex;flex-direction:column;align-items:flex-start;gap:16px}
.fin__mail{font-family:var(--serif);font-size:clamp(1.4rem,2.6vw,2rem);color:#fff;text-decoration-color:rgba(255,255,255,.55)}
.btn--paper{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn--paper:hover{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.fin ::selection{background:var(--ink)}
@media (max-width:900px){.fin__b p,.fin__b .act{grid-column:1/-1}}
main:has(.fin)+.ft{margin-top:0}
.js .fin .kw>span{animation-play-state:paused}
.js .fin.in .kw>span{animation-play-state:running}
@media (prefers-reduced-motion:reduce){
  .scr .story--pin .ch__t,.story__stage .mo-fig{transform:none;transition:opacity .2s ease}
  .route__dot{transition:none}
}

/* ===== Кольори глав (як у продуктових сторінок: у кожної глави свій колір) ===== */
.era--blue,.ch--blue,[data-c=blue]{--cc:var(--c-blue);--ct:var(--t-blue);--cd:#1e3fd1}
.era--orange,.ch--orange,[data-c=orange]{--cc:var(--c-orange);--ct:var(--t-orange);--cd:#b04300}
.era--green,.ch--green,[data-c=green]{--cc:var(--c-green);--ct:var(--t-green);--cd:#06684a}
.era--violet,.ch--violet,[data-c=violet]{--cc:var(--c-violet);--ct:var(--t-violet);--cd:#5530d6}
.era--sun,.ch--sun,[data-c=sun]{--cc:var(--c-sun);--ct:var(--t-sun);--cd:#7f5400}
.era--red,.ch--red,[data-c=red]{--cc:var(--c-red);--ct:var(--t-red);--cd:#b02810}
.story{transition:background-color .8s var(--ease-out)}
.story--pin[data-c]{background:var(--ct)}
.story--pin[data-c] .story__bar b,.story--pin[data-c] .ch.on .ch__n b{color:var(--cd)}
.story--pin[data-c] .story__bar i{background:var(--cc)}
.story .mo{background:#fff}
.story .mo-fig[data-c]{--sig:var(--cc)}
@media (max-width:900px){.ch[class*="ch--"] .mo{background:var(--ct)}}
.nums__g>div:nth-child(1) .num{color:#7d97ff}.nums__g>div:nth-child(2) .num{color:#ff9152}.nums__g>div:nth-child(3) .num{color:#3fd39a}.nums__g>div:nth-child(4) .num{color:#ffc233}
/* ===== Роботи — історія студії ===== */
.eras{display:grid;gap:18px}
.era{background:var(--ct);border-radius:22px;padding:clamp(22px,3.4vw,44px) 0 clamp(22px,3.4vw,40px);overflow:hidden}
.era__h{display:grid;grid-template-columns:5fr 6fr;gap:12px 40px;align-items:end;padding:0 clamp(22px,3.4vw,44px);margin-bottom:clamp(20px,2.6vw,32px)}
.era__n{grid-column:1/-1;margin:0;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink2)}
.era__n b{color:var(--cd);font-weight:600}
.era h2,.era h3{font-size:clamp(2rem,4.2vw,3.6rem);line-height:1;letter-spacing:-.02em}
.era__h>p:last-child{margin:0;color:var(--ink2);max-width:52ch}
@media (max-width:860px){.era__h{grid-template-columns:1fr}}
.era__row{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px clamp(22px,3.4vw,44px) 10px;scroll-padding-inline:clamp(22px,3.4vw,44px);scrollbar-width:thin;scrollbar-color:var(--cc) transparent;overscroll-behavior-x:contain}
.pf{flex:0 0 clamp(260px,28vw,340px);scroll-snap-align:start;display:flex;flex-direction:column;background:#fff;border-radius:14px;overflow:hidden;text-decoration:none;color:var(--ink);
  box-shadow:0 1px 0 rgba(17,17,16,.06),0 14px 30px -22px rgba(17,17,16,.45);transition:transform .3s var(--ease-out),box-shadow .3s var(--ease-out)}
.pf__img{display:block;aspect-ratio:16/10;overflow:hidden;background:var(--paper2);border-bottom:1px solid rgba(17,17,16,.08)}
.pf__img img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .6s var(--ease-out)}
.pf__b{display:flex;flex-direction:column;gap:4px;padding:14px 16px 16px;flex:1}
.pf b{font-family:var(--serif);font-weight:400;font-size:1.3rem;line-height:1.15}
.pf__b>span{color:var(--ink2);font-size:.92rem;line-height:1.4}
.pf em{font-style:normal;font-size:.82rem;color:var(--ink3);margin-top:auto;padding-top:8px}
.pf--app{flex-basis:clamp(210px,20vw,240px);padding:18px 0 0}
.pf--app img{width:72px;height:72px;border-radius:17px;margin:0 16px;box-shadow:0 6px 16px -8px rgba(17,17,16,.5)}
.pf--app .pf__b{padding-top:14px}
.pf__st{display:flex;flex-wrap:wrap;gap:6px 12px;margin-top:auto;padding-top:10px;font-size:.84rem}
.pf__st a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--cc);text-underline-offset:.2em}
.pf__st i{font-style:normal;color:var(--ink3)}
@media (hover:hover) and (pointer:fine){
  a.pf:hover{transform:translateY(-5px);box-shadow:0 1px 0 rgba(17,17,16,.06),0 26px 40px -24px rgba(17,17,16,.5)}
  a.pf:hover .pf__img img{transform:scale(1.04)}
  a.pf:hover em{color:var(--ink)}
}
@media (prefers-reduced-motion:reduce){.pf,.pf__img img{transition:none}a.pf:hover,a.pf:hover .pf__img img{transform:none}}
.era__nav{grid-column:2;justify-self:end;display:flex;gap:8px;margin-top:6px}
.era__nav[hidden]{display:none}
.era__nav button{width:44px;height:44px;border-radius:50%;border:1px solid var(--ink);background:transparent;color:var(--ink);font:500 1.1rem var(--sans);cursor:pointer;transition:background .15s,color .15s,opacity .15s,transform .12s var(--ease-out)}
.era__nav button:hover:not(:disabled){background:var(--ink);color:var(--paper)}
.era__nav button:active:not(:disabled){transform:scale(.94)}
.era__nav button:disabled{opacity:.3;cursor:default}
@media (max-width:860px),(hover:none){.era__nav{display:none}}