What we set up
- Events and conversions: form submits, messenger clicks, checkout starts.
- Ad platform links: conversion import to Google Ads, Meta events.
- Offline conversions: telling ad platforms which leads became orders.
- Real-user speed: LCP, CLS and INP in GA4.
Clean tags
Sites often carry old counters, duplicate tags and foreign IDs left from templates. We clean containers and load analytics lazily so it does not slow the site.