When social beats search
Paid social works when demand is not formed yet: people are not searching for the service but will respond to it — a new offer, a promotion, hiring, a product nobody knows about. It is also great for bringing back site visitors.
What drives results
- The creative matters more than settings. We test several angles and formats, including short video.
- The offer must be clear in a second.
- Events: without a pixel and Conversions API the algorithm optimises blindly.
- Lead handling: a lead from a form must be contacted within minutes.