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Work

More than 20 live websites and 8 apps across four countries, in the order we built them. Open any of them and see for yourself.

Chapter 01 · The start

Websites for home-service pros in Kyiv

It all started with plumbing. We built websites people find on Google and use to call a pro straight away — and learned on our own ads to count every lead.

§ 01

What we learned

Count orders, not leads

Offline conversions and lead sources show which ads really pay back. Some "cheap" leads never turn into a single order.

Speed is money

Lazy tags, WebP and dropping heavy fonts make sites several times faster without losing features.

Structure follows demand

Pages for "service + city" and "how much" capture search; weak pages are better de-indexed.

Want the same?

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